Freeing up time for storytelling, human connections, and the relationships that make destinations unforgettable. Written for the people doing the work.
AI doesn't threaten the human work of destination marketing. The operational burden threatens it. Here's how to reclaim your team's time for storytelling and relationships.
Read article →Most 'AI for tourism' products are general-purpose tools with destination marketing vocabulary layered on top. Here's how to tell the difference.
Read article →Every time a DMO adopts a new platform, it feeds that platform its most valuable asset: institutional knowledge. When data ownership isn't guaranteed, you're building on someone else's foundation.
Read article →Large-market DMOs are deploying custom AI solutions with six-figure budgets. Smaller destinations are experimenting with ChatGPT prompts. The gap is the defining challenge of this moment.
Read article →Somewhere this week, a senior marketing director at a DMO is pulling STR data into a spreadsheet instead of building the campaign that could change their destination's shoulder season.
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